Case Study: Mingle — An event management platform

The objective was to improve the RSVP to Attendee ratio of an event management application

Cover Photo

Overview

Problem

HMW problem statement
HMW problem statement
HMW Problem Statement

Role and Constraints

Key Stakeholder Insights

Design Process

Design Discover Validate
Design Discover Validate

Discover

Secondary Research

Competitive Research

Competitor Analysis
Competitor Analysis

Primary Research

Affinity Mapping

Affinity Map
Affinity Map

User Persona

User Persona
User Persona

Design

Information architecture

User Flows
User Flows
User Flows

Sketching

Paper Sketches
Paper Sketches

Guerilla Usability Testing

Was the information provided compelling enough to book the event?

Were there any roadblocks?

Were the post-booking reminders sufficient?

Were there any usability issues in the flows?

Low-Fidelity Sketches

Low-Fidelity Sketches
Low-Fidelity Sketches

Brand Identity

Brand Identity
Brand Identity

High Fidelity

High-Fidelity Screens
High-Fidelity Screens

Some of the salient features that helped in solving the problem were:

Key Features and Functionality

Validate

Usability Testing

Usability Testing Issue 1
Usability Testing Issue 2

Conclusion

Aspiring UI/UX designer. Part-time foodie, part-time traveller. Always curious to learn new things.